International Fashion For Women

12 Future Supermodels — Spotted On Instagram

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Gone are the days when young model wannabes might hope to get scouted in an airport (like Kate Moss) or eating at McDonald’s (like Gisele Bündchen). These days, casting agents are increasingly doing “digital castings” on Instagram — which means you can rest easy in Mickey D’s, as long as your latest selfie is on point.

While brands like ASOS and Marc by Marc Jacobs have used Instagram to cast campaigns recently, now major modeling agency IMG is getting into the game with its new account, We Love Your Genes.

Started three weeks ago, the account asks aspiring models to tag their photos #WLYG for the chance to be scouted. Digital scouting is a boon to both scouts and would-be models, as Jeni Rose, IMG’s VP of scouting, told Fashionista: “[Models] no longer have to spend lots of money on photo shoots or portfolios.” Meanwhile, she says, scouts no longer have to log countless air miles, “hoping to be in the right place at the right time.”

As a result of the campaign, IMG has already signed 12 new faces, and promises there will be more. We Love Your Genes now has over 6,000 followers and nearly 16,000 posts to the hashtag — that’s a lot of faces for any casting agent to comb through. So, to help out, we scoured the tag for the most promising new faces we could find. Click ahead for the new generation of models-slash-social-media-stars, soon to be hitting a runway near you.

Sofia Rivolta’s amazing bone structure and striking eyes make her a natural for editorial work.

21-year-old Tracey Burrows is stunningly pretty and can do fierce with the best of them — a prized combination that serves, say, the VS Angels pretty well…

Seoul teen Soo Yoon Chung‘s moody selfies definitely show promise.

15-year-old Claudia has a natural beauty that’s evident even in her post-gym selfies.

We love Mies Magrijn‘s strong, fresh-faced look, and clearly IMG does, too — they’ve already posted this stunning pic of her to their Instagram.

16-year-old Ashlynn White’s ability to serve up cool beauty or all-American charm reminds us of her fellow Heartland stunner, Karlie Kloss.

@alexundone’s sporty, makeup-free look is an i-D editorial waiting to happen.

Gabi Konopko’s fresh-faced selfies have already got IMG’s attention — check out her Lara Stone-esque transformation here.

@thatshaymarie can go from adorably pouty to sultry in a flash — not to mention, she could have a serious future as a fitness model.

16-year-old Róisín Lavelle is clearly skipping that awkward teenage phase.

17-year-old Australian @francesca_wilderflower’s quirky beauty could definitely land her on the runways.

Kaitlyn Kehaulani Fitzpatrick is a fresh-faced stunner who serves fashionable fitness inspiration like no other.

Like what you see?How about some more R29 goodness, right here?

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from Refinery29
via refinery29


Author: simritadhillon

Fashion & Beauty Market Entry Specialist & an avid Button Collector

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